October 18, 2007

Marketing to Black Travelers.

I recently ran across this old article from Black Enterprise Magazine. The first sentence reads:

"African American travelers, with an estimated $25 billion in travel spending power, are a rapidly growing market that is increasingly gaining the attention of the $440 billion U.S. travel industry."

I would love to see the updated statistics on how many Blacks are traveling each year and where they choose as their destinations. It's a 1997 article but, a decent one that worth the read. I wonder how much of that $25 billion is spent on international travel. If anyone runs across statistics on Black international travel, please post a link in comments.

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